Public AI Reputation & Visibility Index
The most comprehensive public benchmark of how brands are perceived and surfaced by AI across leading models and real user prompts.
AI-native measurement
Scores based on thousands of real prompts across ChatGPT, Claude, Gemini, Perplexity and more.
Dual perspective
Ranks brands from risk-adjusted reputation and category visibility.
Updated weekly
Continuously monitored. Always current. Completely transparent.
Brought to you by WhiteShip, the AI-native GEO platform trusted by leading brands.
McDonald's
AI Score
63.9/100
Average
Composite rank
Reputation
58.7/100
Average
388 dangerous claims
Visibility
71.7/100
Visible
143 visibility issues
Top sources
Burger King
AI Score
53.0/100
At Risk
Composite rank
Reputation
64.4/100
Average
169 dangerous claims
Visibility
35.8/100
Low visibility
416 visibility issues
Top sources
KFC
AI Score
50.1/100
At Risk
Composite rank
Reputation
60.9/100
Average
380 dangerous claims
Visibility
34.0/100
Low visibility
449 visibility issues
Top sources
Starbucks
AI Score
49.7/100
At Risk
Composite rank
Reputation
59.7/100
Average
368 dangerous claims
Visibility
34.7/100
Low visibility
473 visibility issues
Top sources
Domino's Pizza
AI Score
44.0/100
At Risk
Composite rank
Reputation
66.1/100
Average
105 dangerous claims
Visibility
10.8/100
Rarely surfaced
859 visibility issues
Top sources
Showing top 5 of 10 brands
11
Industries
Broad coverage across key consumer and enterprise sectors.
140
Brands
Top brands, ranked and benchmarked on AI perception and visibility.
51,936
AI responses analyzed
Three independent gpt-5.5 requests per prompt assignment, refreshed into public scores.