Skip to content
Blog/Monitoring

Real-Time AI Monitoring: Alert Best Practices

7 min read

In the fast-paced world of AI, your brand reputation can change in hours. Real-time monitoring with intelligent alerts ensures you catch and address issues before they impact your business.

Why Real-Time Matters

3.2x

Faster crisis detection

87%

Issues caught within 1 hour

4hrs

Average fix time with alerts

Alert Configuration Strategy

Priority Levels

Critical (Immediate Response)

  • • Severe misinformation about your brand
  • • Negative sentiment spike over 30%
  • • Competitor overtaking in key queries

High (Within 4 Hours)

  • • New negative patterns emerging
  • • Accuracy drops below 80%
  • • Missing from important queries

Medium (Within 24 Hours)

  • • Gradual sentiment decline
  • • New competitor mentions
  • • Outdated information detected

Essential Alert Types

Sentiment Alerts

  • • Negative sentiment threshold breach
  • • Sudden sentiment changes (±15%)
  • • Sentiment divergence across models

Accuracy Alerts

  • • Factual errors detected
  • • Outdated information flagged
  • • Hallucination patterns identified

Competitive Alerts

  • • Competitor mentioned more frequently
  • • Lost position in comparisons
  • • New competitor entering space

Coverage Alerts

  • • Missing from relevant queries
  • • Reduced mention frequency
  • • Geographic blind spots

Alert Delivery Channels

ChannelBest ForResponse Time
SMS/TextCritical alertsUnder 5 minutes
EmailDetailed reportsUnder 30 minutes
Slack/TeamsTeam collaborationUnder 15 minutes
DashboardContinuous monitoringReal-time

Implementation Best Practices

1. Start Conservative

Begin with fewer, high-value alerts and expand gradually to avoid alert fatigue.

2. Define Clear Ownership

Assign specific team members to different alert types for faster response.

3. Create Response Playbooks

Document step-by-step procedures for each alert type to ensure consistent handling.

4. Regular Alert Audits

Review alert effectiveness monthly and adjust thresholds based on patterns.

Sample Alert Configurations

// Critical Alert Example

IF sentiment_score < 40% AND mentions > 100

THEN send_alert(priority="critical", channel="sms")


// Competitive Alert Example

IF competitor_mentions > brand_mentions

AND query_type = "comparison"

THEN send_alert(priority="high", channel="slack")

Set Up Intelligent Alerts

Whiteship's AI-powered alert system learns your patterns and reduces false positives while ensuring you never miss critical reputation changes.

Configure Your Alerts